The DataGarden · Geo Sales Intelligence

Stop guessing where to sell.

Your sales territories were drawn by geography, not data. We score every outlet in your market — so your team shows up where it wins, not where it's always been.

Request a pilot → See how it works
What a typical engagement delivers
10K+outlets enriched & scored
6–8wkto first ROI evidence
Multi-countryrollout on shared model
50+domain signals in library
"Optimizing territory design can increase sales by up to 7%. For a €100M brand, that's €7M left on the table." — Harvard Business Review
The problem

Your territory strategy is working against you.

Territories drawn from a map — not data — misallocate your most expensive resource: your field team's time.

🗺️

Drawn by history, not potential

Regions inherited from last year's structure, adjusted for headcount changes. Nobody remembers why the lines are where they are.

📊

Data in three different systems

POS data in one tool, demographics somewhere else, competitor intel in Excel. Consolidating it takes weeks — and it's out of date by the time you do.

🎯

High-potential areas invisible

The postal codes with the highest density of your target buyers, lowest competitive coverage, and best demographic fit — your team doesn't know where they are.

How it works

From your outlet list to an actionable territory map

Three steps, typically 6–8 weeks to first ROI evidence.

01

You share your outlet database

Addresses, POS data, existing customer records — whatever you have. We geocode, deduplicate, and enrich it with external signals from our data pipeline covering 195+ countries.

02

We build your scoring model

We combine your data with demographic overlays, competitor location intelligence, and category-specific behavioral signals — creating a sales potential score for every postal code.

03

Interactive territory dashboard

A visual, filterable map of your market — ranked by opportunity, colored by potential, actionable for field sales managers. Updated when underlying data refreshes.

Outcomes

What changes when you have the data

Concrete outcomes for your commercial team.

📍

Team spends time in the right places

Field reps visit the highest-potential outlets first. Route planning becomes data-driven. Coverage decisions are defendable in a board presentation.

🏆

Win pitches you were losing

Agencies and consultants who use our data walk into client meetings with a geographic sales argument their competitors can't replicate.

🌍

Scale to new markets from day one

195+ countries covered at postal-code level. Expanding from France to Spain or Italy doesn't require rebuilding your data infrastructure from scratch.

🔄

Your model stays current

Annual data refresh keeps your territory scores aligned with real-world changes — new competitors, shifting demographics, opening and closing outlets.

How it runs in practice

A typical territory engagement, end to end.

A commercial team shares their outlet database — tens of thousands of addresses across multiple channels. Sales priorities are based on history, not potential, and the high-opportunity postcodes are invisible to field managers.

We geocode and deduplicate the outlets, enrich them with demographic overlays, competitor location intelligence, and category-specific behavioural signals, then build a bespoke scoring model. The output: an interactive hex-grid dashboard field managers use to plan coverage and defend territory decisions.

Most engagements start with a single-region pilot to produce ROI evidence quickly, then expand to a multi-country rollout on the same scoring architecture — each additional country faster and cheaper than the pilot.

Typical pilot shape

Outlet base sizeTens of thousands
Initial scope1 country, 2 regions
Delivery time6–8 weeks
Domain signals used5–10 category-specific
OutputInteractive H3 dashboard
Data ownershipClient retains
Next phaseMulti-country rollout
Pricing

Pilot first — results before commitment

No long-term contract required to start. Three engagement shapes to match your procurement reality.

Pilot
€30–50K
one-time

Single market, 2 regions. Bespoke scoring model, data enrichment, interactive dashboard. 6–8 week delivery.

  • 1 country, 2 regions
  • Outlet enrichment & scoring
  • Interactive H3 dashboard
  • ROI evidence within 6–8 weeks
  • You own the enriched data
Most common
Rollout
€50–325K
one-time · per-country

Multi-country expansion on the same scoring model. Each additional country is faster and cheaper than the pilot.

  • 2–5 countries
  • Shared model architecture
  • Country-specific signal tuning
  • Consolidated cross-country dashboard
  • You own all enriched data
Recurring
€25–90K
per year

Annual data refresh, model recalibration, dashboard updates. Keep your territory scores current as the market changes.

  • Annual data refresh
  • Model recalibration
  • Dashboard updates
  • Priority support
  • New outlet detection
FAQ

Questions we get asked

We have 14,000 outlets across 12 countries — can you scale that?
Yes. Our data pipeline covers 195+ countries at postal-code granularity. Scaling is data-availability-dependent, not engineering-limited. Most European countries are fully supported from day one.
Our BI team could build this in-house — why pay for it?
You could build the data collection layer. But maintaining cross-country normalization, automated refresh cycles, and domain signal libraries across 195+ countries is where in-house builds hit a wall. We've already spent years on that infrastructure. You get the output without the overhead.
How category-specific can you get?
Very. We have 50+ pre-built domain signals in our library and co-create category-specific scoring models with clients. Pharma rep routing, food & beverage distribution, retail site selection — each uses a different signal combination.
Who owns the model and the enriched data?
You do. The enriched outlet database and dashboard outputs are yours. The recurring fee covers data freshness and model maintenance — not access to your own data.
Our procurement takes 4 months — is there a faster way in?
Yes. We offer a low-commitment paid pilot (€30K, single region, 6–8 weeks) specifically designed to produce ROI evidence within a timeframe short enough to justify fast-track approval. Many clients use pilot results to accelerate the full rollout procurement.

Ready to see your market through data?

Start with a paid pilot. 6–8 weeks. One region. Clear ROI evidence you can take to the board.

Request a pilot → Visit the-datagarden.io